Notes from the work
No thought leadership, no listicles. These are the arguments we end up having with clients often enough that it was worth writing them down.
Fix your measurement before you raise your ad budget
Most accounts that look unprofitable are actually mismeasured. Here is the order we fix things in, and why spending more before that is throwing money at a broken instrument.
Read articleWhy every demo we give is working software
Status reports are easy to write and impossible to verify. Here is how we structure delivery so that every two weeks you see something real running in an environment you can click.
Priya Raman · 2 July 2026What a 6-second storefront actually costs
Performance work is an easy budget line to defer. We put real numbers against it from a storefront rebuild, and the payback period was shorter than the project.
Brian Mumo · 28 May 2026Scope is the only lever you can actually pull
Deadlines slip, budgets are fixed and adding people makes things slower. That leaves one variable, and most teams refuse to touch it until it is too late.
Lucy Wambui · 11 April 2026Got a question we have not written about?
Send it over. If the answer is useful to more than one client, it usually ends up here.